Reply to customer reviews just by highlighting them

Highlight a review, click Replylight, and get a thoughtful, well-written reply that's ready to post. Works everywhere.

Free for most businesses. No accounts or dashboards — just a Chrome extension.

Video coming soon Video coming soon

Works on review sites, marketplaces, your CMS - anywhere you can select text.

Google Reviews Trustpilot Yelp eBay Etsy Airbnb Vinted

Highlight Reply Replylight logo

 Try it yourself, here

Highlight any part of this review, then click Write Reply.

Your turn — select some of this this review text

SR

Sarah R.

4 hours ago

Honestly didn't expect much but I was completely blown away by the quality. Packaging was beautiful, shipping was fast, and the team even threw in a handwritten note. I'll definitely be ordering again and telling my friends.

Replylight modal showing a customer review, generated reply, and refinement options

Highlight. Click. Copy. Done.

1.

Highlight a customer's review

Select any text of a customer's review. Google, TrustPilot, your CMS, wherever.

2.

Replylight writes the response

One click. A thoughtful, personal reply appears next to the review.

3.

You approve and post it

Read it, tweak it if you want, then copy with a click. Post your reply and you're done in seconds.

Stupidly simple. Works every time. If you can select text, you can use Replylight.

Judge for yourself

As a customer, which reply would you rather read?

positive review

Amazing! Candles came earlier than expected and the quality is fantastic. Will be back.

Typical reply

Generic

Thanks for your lovely review. Have a great day.

Replylight

Personal

So glad it landed early. That always feels like a small win on our side too. Thanks for taking the time to leave a review, and see you again soon! Anna, Scented Heaven

neutral review

Product is good. Delivery took longer than I expected though. Mixed feelings.

Typical reply

Lack of ownership

Sorry to hear that. We will pass your feedback on to the team responsible.

Replylight

Takes ownership

Thanks for letting me know about the delivery - we'll find out what went wrong and fix it. Glad the product itself is working out, and if there's anything else just say the word.

negative review

It arrived damaged and support never even replied. Really disappointed.

Typical reply

Missed the issue

Sorry for your inconvenience. Please contact support who will help you in this matter.

Replylight

Addresses the issue

This shouldn't have happened - not the damage, and definitely not the silence after. I'd like to make this right and will be in touch today.

Replylight only suggests a response. You approve everything before it goes live.

You should reply to every customer review

18%

higher revenue for businesses that respond to every review.   WiserReview

80%

of customers say they're more likely to use a business that replies to every review.   BrightLocal

50%

are put off by a generic, templated reply - more than are put off by no reply at all.   BrightLocal

Why don't you reply to customer reviews?

You haven't got time.

You're not sure what to write.

You'll probably find time tomorrow.

10 other things are demanding attention.

No one started a business because they love replying to reviews.

Replying to reviews is harder than it looks

It's not finding five minutes. It's finding the right words at the end of a long day.

Reddit

u/TechnologyMatch

Reddit

Who wants to write a reply at 11pm? The sacrifices business owners make are not just financial — the real ones happen in the background, where you invest a little something of yourself into the business.
Posting on Reddit
Substack

Mina Park

Restaurant owner

Most of us without social media managers cannot muster the energy after taking care of payroll, managing our teams, prepping food, paying bills to do much more.
Posting on Substack
Reddit

u/friendlyecomreviewer

Reddit

In reality, negative reviews tend to get answered first because they feel urgent, while positive reviews often get pushed down the to-do list.
Posting on Reddit

Works on the page you're already on

No dashboard or extra tabs - Replylight shows up wherever you're reading reviews.

Highlight review text on a page to reveal the Replylight Write Reply button

The magic button

The magic button

Select any part of the review text on the page and the Replylight button will appear. Write Reply opens up your draft reply ready to go.

Not replying right now? Snooze hides the button for 30 minutes, an hour, or the rest of the day. It stays out of your way until you're ready.

Replylight one-click refinement chips to adjust tone, length, and reply details

One-click Edits

Tweak the reply without starting over

Once Replylight drafts a response, one-click chips let you go more formal, sound friendlier, or cut it shorter. You'll even see suggestions for that specific review.

Need something specific? Hit Change something else and describe what you want - tone, length, a detail to add. Replylight rewrites the draft while keeping the facts straight.

Replylight reply profiles for switching between different businesses, tones, and sign-offs

Reply profiles

A different profile for every business

Run more than one business or location? Create a reply profile for each - name, type, tone, and sign-off - then just switch when you write. Replylight picks up the right voice automatically.

Even with a single business, profiles let you set how you sound: warm, professional, casual, or let Replylight choose - and how you sign off: your name, the business name, or something else.

But don't install Replylight if you want:

  • An onboarding call
  • A 15-step setup process
  • Another login to remember
  • Dashboard and charts
  • Tagging, folders, rules, automations, or CRM
  • Something that only works on Google (and others cost extra)
  • Replies posted without your approval
  • Settings inside settings inside settings

You highlight a review. We write the reply. You check it. Done.

What changes when you use Replylight?

  • You reply to reviews in seconds
  • Your business looks active and responsive
  • You handle complaints before they snowball
  • You save hours every month
  • You're boosted rewarded by platforms like Google, TrustPilot and Yelp

You stay in control

Replylight can't post anything automatically. Every reply is created for you to check (and tweak) before posting yourself.

Your customers see thoughtful replies and you keep the final say.

Free to start. Pay only when you scale.

If you only reply occasionally, Replylight is free. Pay only when you need more

Psst! Early-bird offer — 50% off.

Free

For small businesses replying to a handful of reviews a week.

$0

Start free
  • 20 replies / month
  • 1 reply profile
  • Works on every site
  • No card required

Pro Early-Bird Offer (50% off)

First 100 only

Keep this price while you stay subscribed

All Pro features. $120/year ($10/mo equivalent). Billed annually. Cancel anytime — standard Pro pricing applies if you resubscribe later.

$240/year

$120/year

0 of 100 early-bird offers claimed 100 left
Claim early-bird offer

You've got better things to do than reply to reviews all day.

No setup. No card. Just try it.

Frequently asked questions

Does it work on any website?

Yes! Anywhere you can select text in your browser. Google Reviews, Trustpilot, Yelp, eBay, Etsy, Airbnb, Vinted, your backend CMS, and pretty much every review platform we've tried.

Will it post automatically?

Never! Replylight is unable to post automatically. It only suggests a reply for you to read, edit if you want, and post it yourself.

Is there a free plan?

Yes! Free covers casual use forever. Just download the extension and get going - no signup needed. You only pay if you reply at higher volume.

Do I need to connect my accounts?

No! There's nothing to connect. Install the extension and start highlighting reviews - that's it.

Which browsers does Replylight work in?

Google Chrome for now. Install the extension from the Chrome Web Store, open any review page, and you're ready.

Can I edit a reply before I post it?

Always. Replylight only suggests a draft. You read it, tweak a word, use one-click edits to change tone or length, then copy and post when you're happy.

Will replies sound like my business?

Yes. Set up a reply profile with your business name, type, and tone (warm, professional, casual, or let Replylight choose). Pick how you sign off. Replies are written to match that voice, not a generic template.

Does it work on negative reviews?

Yes. Replylight handles positive, neutral, and even the toughest negative reviews. It picks up what the customer actually said so you can acknowledge the issue, take ownership, and reply like a human - not a copy-paste apology.

How many replies do I get on the free plan?

20 replies per month and one reply profile. No card required. If you're replying more often, Pro gives you 1,000 replies a month and unlimited profiles.

Can I use it for more than one business?

On Pro, yes. Create a reply profile for two or more businesses or locations and switch when you write. Businesses or locations can be completely independent of each other. The free plan includes one profile.

What if I run out of replies?

When you hit your monthly limit, you can upgrade to Pro or wait until your count resets on the 1st of the next month. You're never charged on the free plan.

What's the early-bird offer?

$120 per year for the first 100 customers — renewals stay at $120/year for as long as your subscription stays active. All Pro features, billed annually only. Cancel anytime; if you come back later, standard Pro pricing applies. Once the 100 spots are gone, standard Pro pricing applies to new customers. See availability.

How long does it take to set up?

About a minute. Install the extension, add a reply profile if you want (optional), highlight a review, and click. No onboarding call, no dashboard, no integrations to configure.

You haven't answered my question!

No problem! Email us at [email protected] and we we'll get back to you within a day, probably sooner.